Assignment:

To create a logo and packaging for an ice cream and non-dairy dessert producer. Designers are responsible for all packaging copy, including, but not limited to, ingredients, romance copy, regulatory information, bar code, allergen information, nutrition facts, company/manufacturer/distributor profile, expiration date, and storage requirements. This information can be easily gleaned from existing ice cream packaging and through research. According to the FDA, all labeling must be “legible and comprehensible”.

Additionally, the client has asked that the logo for Steel City Creamery represent a conceptual synthesis of images that include something representational of the Pittsburgh area (historical, social, industrial, geographic) and something representational of ice cream.

Company Information:

• Name: Steel City Creamery

• Product: Ice cream & non-dairy desserts

• Price: $7.99 per pint

• Availability: Brick and mortar location in the trendy "Strip" district of Pittsburgh, online, and at select grocery stores across the U.S. and Canada such as Whole Foods, Wegmans, Dean & Deluca, and Trader Joe’s.

Deliverables:

• Logo

• Pint container packaging for one of the flavors