One Bite At A Time
Project Overview
One Bite At A Time is a cook book designed for picky eaters. It focuses on helping them expand their diet and discover new foods. The recipes are divided into three categories, represented by colors. Green represents “safe” foods that picky eaters may already enjoy and are typically plain and simple. Blue represents foods that are a little more complex than the green foods, but they are still foods that picky eaters may have encountered before. Purple represents the most complex foods that picky eaters will need to build up to eating due to their complex and flavorful nature. Besides the color coded system, the book is divided into types of food including breakfast, sides, hand-helds, chicken, pasta, beef, and desserts.
The title, “One Bite At A Time” is a play on the phrase “one step at a time,” and represents how picky eaters can take their journey with food one step at a time and at their own pace. This book is a safe space for picky eaters which is represented by the light background, cool color scheme, and understanding tone. The book also includes picky pointers that are tips for picky eaters to make recipes easier for them to enjoy. For example, picky eaters typically do not enjoy sauce that has tomato chunks in it, so one of the pointers includes brands that offer smooth tomato-free sauce. All in all, One Bite At A Time is a cook book that provides a safe reference for picky eaters to learn to cook and expand their diet.
Deliverables
1 Fully Produced Cookbook
40+ Recipes
20+ Original Photographs
Objectives
To independently research, design, and produce a cook book containing at least 40 recipes and 20 original photographs.
To apply previous knowledge of typographic layout to create a well organized page layout and cover.
To plan, design, and execute commercial photoshoots and edit them in Photoshop to produce high quality photographs with appropriate lighting.
To consider and apply self, peer, and professor critique and use it to improve design.
To have a cohesive aesthetic and style that remains consistent throughout the whole design process.
To format the cook book in an appropriate way so that it can be correctly and professionally produced.
To present the cook book in a professional and persuasive way.
Target Market
The target market of this cook book is people who are picky eaters who are interested in cooking and expanding their diets. It is specificaly made for adult picky eaters, although it can also marketed toward parents with children who are picky.
Proposal
According to The New York Times, approximately 30% of adults identify as picky eaters. Many of these adults hide their eating habits due to embarrassment and shame of their diets. The most effective way to combat picky eating is to slowly add new foods to already established “safe” foods. The best way to do this is by cooking yourself, as you have the most control over the food’s ingredients and preparation. However, digging through recipes can be challenging and it can be difficult to locate foods that accommodate a picky pallet.
This senior project objective is to create a cookbook designed for picky eaters. According to BuzzFeed and The Odyssey Online, the most avoided foods by picky eaters include mushrooms, brussel sprouts, olives, blue cheese, seafood, onions, mayonnaise, tomatoes, cottage cheese, and pickles. The cookbook will avoid these common dislikes and provide an archive of recipes for people who want to try new foods while still accommodating their tastes. My target audience for the cookbook is adults between the ages of 18 and 50 who are interested in cooking and find new recipes as a picky eater. The most effective way to expand your palette is by slowly introducing new foods. Each recipe will progress into a set of three that will feature a “safe” food that expands into two more flavorful and complex recipes. The progressions will increase by both flavor and texture.
