Assignment:

The objectives of a PSA (Public Service Announcement) is to raise awareness on a topic and change the public’s opinions or behavior towards an issue. PSAs can be instructional, inspirational, or shocking to create emotion and encourage action. Determine your target goals and target audience, pinpoint the behavioral topic your campaign wants to focus on, and develop the key message you want your audience to absorb. Utilize either the photogram or Heineken dark room technique To produce an 18X24 PSA poster.

Deliverables:

• One poster